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Three Month Digital Marketing Certification Course Gurgaon

1. Introduction to Digital Marketing

  • Understanding Online/ Internet / Digital Marketing
  • Traditional v/s Online Marketing
  • Inbound & Outbound advertising
  • Understanding visibility, Traffic, retention, positioning

2. Search Engine Optimization

  • What is SEO and Its Importance
  • Basics of SEO & Its Tools
  • Types of SEO – White hat, Black hat and grey Hat SEO
  • On- Page Optimization including :
    • Keywords Research & Analysis
    • URL Structure, Bread Crumbs
    • Title, Meta Tags, Description
    • Anchor Text, Alt Tags, Optimizing Images
    • Content Optimization
    • Internal Linking
    • Site Map HTML & XML
    • Canonical / 404 Implementation Web page redirections
    • Webmaster tool integration & monitoring
    • Creation of XML / HTML & it’s implementation
    • Uses of Robots.txt file & Implementation
  • Off Page Optimization including :
    • Linking, External Linking, Link Building
    • Types of Links & Importance
    • Difference Follow & No-follow
    • Identifying Natural & Artificial Link Patterns
    • Authority Links
    • Back Link Analysis
    • Directory & Social Bookmarking
    • PPT, PDF, Video Submission
    • Blogs writing & Article Writing
    • Free Press Release
  • Local SEO, Google Listing and Google Map Creation

3. SEM/Pay Per Click Marketing

  • Understanding SEM & PPC
  • Tools & Importance of SEM
  • SEM V/S PPC
  • Understanding Adwords
  • Understanding CTR, CPM, CPC, CPI
  • What is a Display/contextual ad
  • Creating campaigns & Adwords
  • Managing campaign & Bidding
  • What is keyword planner, calendar, title, etc
  • Competitor Analysis
  • Google Express
  • Creating Landing pages & Content Optimization

4. Website Planning & Creation

  • Understanding internet, web server, domain, hosting etc
  • Types of website
  • Booking domain, adding web server
  • Working on CMS based WordPress Website
  • Adding Plug-ins

5. Web Analytics

  • Overview of Google Analytics
  • Google Analytics Filters, Goals and Funnels
  • Overview of Google Analytics Reporting
  • Google Analytics Report Types
  • Related Google Analytics Tools and Services
  • Driving Improvements with Google Analytics Data
  • Webmaster Tools Assessment & Analysis

6. Social Media Marketing

  • Social Media & Its Importance
  • SMO (Social Media Optimization) v/s SMM (Social Media Marketing)
  • Channels of Social Media & Understanding how they work
  • Promoting Products or Services over Facebook, LinkedIn, Twitter, Instagram, Pinterest
  • Measuring ROI through paid Social Media campaigns
  • Video Promotion over YouTube, Daily Motion etc.
  • Viral marketing and how it works

7. Content Marketing

  • Content marketing and its Importance
  • Tools of Content Marketing
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