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One Month Digital Marketing Certification Course Gurgaon
1. Overview of Digital Marketing
  • What is Digital Marketing
  • Digital Marketing v/s Traditional Marketing
  • Understanding of Visibility, Traffic, retention, Positioning
  • Inbound v/s Outbound Marketing
2. Website Planning & Creation
  • Understanding internet, web server, domain, hosting etc
  • Types of website
  • Booking domain, adding web server
  • Working on CMS based WordPress Website
  • Adding Plug-ins
3. Search Engine optimization
  • What is SEO
  • Types of SEO – White hat, Black hat and grey Hat SEO
  • On-Page optimization
    • Keywords Research & optimization
    • Content Optimization
    • Title, Meta Tags, Description
    • Internal Linking
    • Canonical, favicon, Alt Tags
    • Internal Linking
    • Robots.Txt, Site Map Creation
  • Off page Optimization
    • Checking Domain Authority
    • What is Link Building
    • Article Submission
    • Directory Submission
    • Social Bookmarking
    • Blogs Writing
    • Video & PPT Submission
  • Local SEO Google Listing and Google Map Creation
4. Social Media Optimization
  • What is Social Media
  • Introduction of Social networking sites
  • Creating pages on Facebook, LinkedIn, Twitter, Instagram, Pinterest
  • Advertising on Social Media
5. Google Ad words
  • Planning Keywords
  • Creating Ad groups & Campaigns
  • Understanding bidding
  • Tracking performance or ROI
6. Test
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