1. Overview of Digital Marketing

• What is Digital Marketing
• Digital Marketing v/s Traditional Marketing
• Understanding of Visibility, Traffic, retention, Positioning
• Inbound v/s Outbound Marketing

2. Website Planning & Creation

• Understanding internet, web server, domain, hosting etc
• Types of website
• Booking domain, adding web server
• Working on CMS based WordPress Website
• Adding Plug-ins

3. Search Engine optimization

• What is SEO
• Types of SEO – White hat, Black hat and grey Hat SEO
• On-Page optimization
  • Keywords Research & optimization
  • Content Optimization
  • Title, Meta Tags, Description
  • Internal Linking
  • Canonical, favicon, Alt Tags
  • Internal Linking
  • Robots.Txt, Site Map Creation

• Off page Optimization
  • Checking Domain Authority
  • What is Link Building
  • Article Submission
  • Directory Submission
  • Social Bookmarking
  • Blogs Writing
  • Video & PPT Submission
• Local SEO Google Listing and Google Map Creation

4. Social Media Optimization

• What is Social Media
• Introduction of Social networking sites
• Creating pages on Facebook, LinkedIn, Twitter, Instagram, Pinterest
• Advertising on Social Media

5. Google Ad words

• Planning Keywords
• Creating Ad groups & Campaigns
• Understanding bidding
• Tracking performance or ROI

6. Test